Gain exposure to local and international agencies.

Use the same audience measurement dashboard as agencies worldwide to put your best foot forward, from understanding your premium audience to perfecting your sales pitch.

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Monetise your audience.

Increase your revenue by working with other leading regional publishers to provide the best localised audience data for the Middle East and Africa, without giving up your ad inventory.

Know your competition.

Compare your website to your competitors by category, country and demographics. Understand who your website attracts and discover your premium audience with the region's media planning tool used by agencies worldwide.

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Get reliable, agency-approved data for your website today.

Start your Effective Measure account today.

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Metrics advertisers trust.

Build your sales deck with agency-approved metrics that are trusted and used by advertisers worldwide. Market your website using the same language and numbers for your audience.


Times Live LogoWe use Effective Measure daily as a quick and easy tool to track the top-level performance of our websites, with the added benefit of being able to compare our numbers fairly with those of any other publisher in the South African industry. Also useful is the ability to view audience duplication between websites. And, of course, the Effective Measure numbers are often used in our advertising and sponsorship sales pitches to clients as they are verified and accepted throughout the industry.

Riann Wolmarans - Head of Digital Audience Development - Times Media Group

Effective Measure has proved an invaluable tool for our organisation.  It allows us to gain a far deeper insight into our audience demographics and profiles which in turn has allowed us to significantly improve our new audience acquisition performance.  At the same time it has enhanced our ability to segment and target our audiences, increasing advertising campaign effectiveness and improving our overall advertising proposition to clients.

Matthew Moore - Group Marketing Manager - Gulf News Media

My day starts with checking data on Effective Measure. This platform has given our media company an understanding our own brand value and standing in the UAE market. It helps us in planning and achieving our digital vision and goal. Using Effective Measure, we are able to understand our audience in much better ways than before.

Wasim Chougle - Khaleej Times